Last year amid a pandemic, when the lights were turned off on world stages, Alexandra set up an independent record label with her brother, the artist Mischa Blanos. Each release at Longcut Records was designed to have a story to tell, a definite concept, or an activist message. Although she believes that you can find quality music in all genres, she resonates with a more non-commercial sound, from jazz, ambient, techno, to modern composition and film music.

The 3 released EPs step on these musical niches, where “A chair in the museum” by Alimori is from the techno, clubbing area, followed by two releases with messages from the social activism area. “The Four Seasons. Altered” is a collaboration between Alimori and Dragusin, a techno environment in which the 4 songs transpose the seasons through piano, synths, and modular, issuing a warning on nature altered by man. Then, Ioana Selaru made her debut with “A mind of your own”, a modern composition for violin and synths, an invitation in the world of music that also narrates the artist’s struggle to enter the world of film music composers, a compact industry and not at all inclusive for women.

Before embarking on this path, Alexandra gained more than ten years of experience in communication and PR, which helped her a lot in the new company, although the industry in which she worked the most was in the field of FMCG. Equally beneficial were the studies related to SEO and the experience in digital marketing in an e-commerce start-up. Regarding her academic background, she is a graduate of the Faculty of Journalism. She sees this program as an unexpected help because she is at the beginning of the road and has no experience in the music industry.