Carina Sava graduated from a PR  and communication university and has a master’s degree in Artist Management at Berklee College of Music.  With more than 12 years of experience in artist management, booking, brand partnership, music marketing and communications, she also worked for Agentia de Vise, a company specialising in Artist Management and Bookings, managing artists such as VAMA, Tudor Chirila, VUNK, Zoli Toth etc . She is co-founder and vice-president of RAW music association and Conference Program Manager of Mastering the Music Business Conference and Showcase Festival, the leading music business event in Romania. She is also the founder and chair of Women in Music Romania and in 2020 she launched her own artist manager company, Watermelon Agency, a Bucharest-based Artist Management Agency.